Phoenix, AZ – 10/2/2024 – Cordless Media, a leader in PropTech and Non-Dues Revenue Generation in the real estate space, is excited to announce the launch of its groundbreaking digital platform called Marketplace.
Now available for real estate sites nationwide, the new platform provides a comprehensive suite of tools for managing affiliate partnerships, launching targeted advertising campaigns, distributing messaging and content, reporting on results and generating additional non-dues revenue. Marketplace is connected to Cordless Media’s cutting-edge ad management system allowing partners to interconnect affiliates across all experiences powered by the platform. This allows affiliates to gain a share of voice on the Marketplace as well as stand alone integrations on IDX, portals, MLS/association/broker websites, MLS Systems, and dashboards, allowing affiliates to gain valuable exposure to both agent and home buyers.
"Our goal is to give our partners full control over their affiliate relationships while creating powerful ways to connect agents and buyers with the services they need," said Darren Chausse, CEO. "With our platform, organizations can easily manage affiliate marketing, messaging, and third-party advertising while delivering value to their members and audiences."
Key features of the Cordless Media platform include:
Affiliate Marketplace: Real estate sites can create a digital marketplace to showcase their affiliate services, sponsors, and vendors, providing affiliates with direct access to real estate professionals and potential buyers.
Ad Management & Content Distribution: The platform gives site administrators the ability to place and manage custom ads, announcements, content, and promotions throughout their sites.
Advanced Analytics & Performance Insights: Sites gain access to detailed performance metrics, allowing them to track the success of their campaigns and optimize for better engagement. This gives affiliates instant and live analytics into views, click, and referrals, providing more transparency into the value of their affiliate membership.
Largest Advertiser source in Real Estate: Cordless Media powers the largest ad network in the real estate space, partnering with top advertisers, delivering high value ads to our partner's sites. This extensive network ensures that our parter organizations have access to premium advertising opportunities that can run across their site in addition to their own in-house advertisers, content, and messages.
Ad-Free Audience Monetization: In addition to managing on-site campaigns, the platform gives sites the opportunity to monetize their audience through existing Cordless relationships with large ad buying platforms that utilize behavioral advertising. This earns our partners royalties whenever their audience segments are used to better target campaigns across the web.
The new marketplace allows our real estate partners to effortlessly promote their affiliates, ensuring they gain visibility directly in front of the people who matter most—real estate agents and home buyers. Cordless Media’s agnostic platform also allows third-party advertising to be sold and managed seamlessly within the system, providing sites with flexibility and control.
With the ability to place targeted ads and messaging throughout their sites and access Cordless Media’s vast network of real estate advertisers, real estate organizations can increase revenue, boost affiliate engagement, and gain valuable insights into campaign performance.
Cordless Media’s Marketplace product is now available to all real estate organizations looking to enhance their affiliate offerings, distribute internal content without development work and grow their non-dues revenue streams.
For more information or to schedule a demo, visit Cordless Media's website.
About Cordless Media
Cordless Media is a leading PropTech company powering the largest ad network in the real estate space. We work with top advertisers targeting home buyers and real estate agents and provide comprehensive ad management solutions for MLS sites, real estate platforms and broker sites. Our products generate millions of dollars of non-dues revenue each year for our partners. Our mission is to empower the real estate industry with innovative tools, audience intelligence, and non-dues revenue streams.