The Trade Desk and Cordless Partner to Give Ad Industry Access to Home Buyer and Real Estate Agent Audiences

Phoenix, Arizona - September 14,  2023 - Cordless Media officially announces the integration of our real estate data with theTradeDesk Demand Side Platform. This new data offering will provide brands and agencies with the ability to reach home buyers at the largest scale possible on any media channel across any property that is connected to theTradeDesk Platform. 

Cordless Media is the largest Real Estate Media Network in the country and the ad foundation for hundreds of real estate sites. 

For the last 8 years Cordless Media's platform has been focused on giving brands unique ways to communicate with everyone involved in the home buying journey through bespoke ad units, placements, helpful tools, and widgets across our exclusive collection of publisher websites. Now this actionable data and user interactions are targetable audiences for brands through theTradeDesk.

The integration with theTradeDesk will allow brands access to scalable, transparent data of in-market home buyers so that brands and agencies can have conversations with these consumers during the largest spending life cycle of their lives. 

“Our advertising partners continuously requested access to our data for activation across video, social and audio streaming platforms” said Cordless Media CEO, Darren Chausse. “With Linear media budgets declining in favor of CTV and podcast listening, we made the strategic decision to decouple our data from our media for activation in DSPs.  We’ve unlocked new revenue streams for our publishers, across mediums they might not be operating in, while giving brands direct access to the single most valuable audience online.”

Cordless Media represents the largest active Real Estate audience in the US. As a technology and services company providing niche marketing services, one-off header bidding stacks, monetized tools, custom ad products, and now data, Cordless powers all aspects of advertising across hundreds of real estate focused sites.